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International Study Programs

Strategic Relationship Marketing Grad Cert GBC

Strategic Relationship Marketing Grad Cert GBC

George Brown College, Canada

About This Program

Are you a marketing professional hoping to enhance your skills in analyzing big data to gain insights to market to different customers with targeted one-to-one communications?

If you are, this 12-month Strategic Relationship Marketing graduate certificate program will prepare you to work in the field of customer relationship marketing including marketing analysis of databases and developing marketing strategies and programs based on database analysis.

This program consists of two semesters of in-class learning and  one semester work experience.

Learn more about the Canada student visa category

Course Delivery

This 12-month Strategic Relationship Marketing graduate certificate program is a full-time program being taught at the St. James Campus of George Brown College.

You will be required to complete a one-semester work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value.

While George Brown works with employers and industry partners to identify potential work experience opportunities, you are also strongly encouraged to pursue self-directed industry work experience opportunities you believe would provide the learning experiences you value and meet the learning outcomes of the program.


Opportunities for you after course completion center on a variety of customer-centric industries, such as telecommunications and media, not-for-profit, retail, financial services and marketing services agencies.

Graduates from the program have found employment as:

  • Marketing Analyst;
  • Account Manager;
  • Business Data Analyst;
  • Marketing Coordinator;
  • Database Marketing Coordinator.

Learning Outcomes

By the time you graduate, you will gain skills and have demonstrated the ability to:

  1. Create a professional marketing plan using a standard marketing planning process and tools.
  2. Create professional marketing reports and presentations using industry standard software.
  3. Create and implement a professional business format to communicate effectively with customers and co-workers.
  4. Gather, analyze and interpret primary and secondary data in order to make sound marketing decisions.
  5. Plan, implement and evaluate a marketing project using an industry recognized process.
  6. Develop a marking plan using marketing metric (NPV, LTV and ROI) to evaluate the decisions and outcomes.
  7. Develop and implement a marketing research project that includes; sampling, recruitment, field management, data tabulation and analysis.

Course Outline


  • COMP 1192:  Computer Applications for Database Marketing        
  • MARK 1024:  Marketing Seminar Series
  • MARK 1027:  Marketing Management
  • MARK 2037:  Database Marketing Strategies
  • MARK 4005:  Applied Business Communications
  • STAT 4000:  Statistics for Marketing
  • BUS 4000:  Work Experience Prep Course

Work Experience Term

  • COOP 4004 or INTN 4004  Work Experience Term


  • COMP 4035:  Computer Applications for Database Marketing II        
  • MARK 1107:  Direct and Interactive Marketing
  • MARK 2040:  Strategic Project
  • MARK 4007:  Marketing Research
  • MARK 4008:  Data Mining & Modeling
  • MARK 4012:  Marketing Metrics

Course Info

Course Code : B409

College : School of Marketing

Duration : 12 months

Qualifications Level : Ontario College Graduate Certificate

Fees :

All fees listed below are quoted in Canadian Dollar (CAD).

  • Application Fee:  95
  • Base Tuition Fee:  20,280 for 3 semesters
  • Incidental Fees (student ID, student association membership, etc.):  1,500
  • Public Transportation, estimated per year:  1,500
  • Supplies, estimated per year: 1,000 - 1,200
  • Textbooks:  500
  • Field trips and industry site visits:  50
  • Mandatory Health Insurance:
    • One year coverage, from Sep to Aug: 603.34
    • 8 months coverage, from Jan to Aug: 409.91
    • 4 months coverage, from May to Aug: 215.44

Take note of the following:

  • The above figures represent what George Brown College expects will be your reasonable international fees. 
  • The fee for the work term has not been included.  This fee could range from $450 to the cost of a regular term.
  • You will be responsible for your own transportation to complete externship, internship or practical lab requirements not listed above.

Accommodation for International Students at George Brown College

Toronto has a large housing and rental market that offers numerous accommodation options for students.  George Brown College however, does not arrange non-homestay accommodation for students. Estimated costs for privately arranged accommodation may range from $500-$1200 per month, depending on individual living situation and location.

George Brown College's free Housing Services offer support in helping students find off-campus housing.  This will be an advantage for you as it generally takes about 2-3 weeks to find an apartment in Toronto. Apartment listings usually go up 1-2 months previous to their availability so if you’re looking to move beginning of September it is usually good to start looking in July.

Housing Cost (your choice):

  • Landing Pad for 4 weeks:  750/month
  • Homestay for 2 months minimum:  750/month
  • Dormitory
    • September to April:  6,900
    • January to April:  3,450
    • May to August:  595/month

If you would rather live in the residence of the college, you should sign up early.  The George, as the building is known, has the flexibility of 8 month- (Fall/Winter) and 4 Month- (Summer) agreements. Units are 2-bedroom suites that include a kitchenette and 3-piece bathroom with Wi-Fi, phone, and cable television.

As costs are subject to change, the above figures may be changed at any time without notice by the administration of George Brown College.  Please check with your IVC-assigned Visa Counselor or Documentation Officer periodically for any changes.

When estimating your cost of living for an academic year, include rent, weekly supermarket shopping, some meals on campus, electricity bills, heating bills, refuse bills, parking fees, mobile phone expenses, travel, clothing, snacks on campus, socializing, and health.

Intake Dates :

There are currently two intake dates per year:

  • January
  • September

IVC has a 3-month preparation period that includes, among others:

  • Review by George Brown College department/school for your eligibility;
  • Processing by the International Admissions Office;
  • Enrollment;
  • Processing of insurance;
  • Payment of tuition fee;
  • Payment and processing of your living expenses fund if you are applying under the Student Direct Stream;
  • Seeking accommodation.

It is important to apply early as this course may have many applicants.  Moreover, beginning an application well in advance of the intake date will allow you a lot of time to prepare for the IELTS and consolidate your academic and professional credentials for your visa application.  So make sure you apply early!

Entry Criteria

Admission and entry requirements for this qualification are in accordance with the academic regulations of George Brown College as listed:

  • College Advanced Diploma (3-year) or Bachelor's Degree OR; demonstrated, relevant work experience (resume and references required).  Previous studies may qualify you for course exemptions.
  • As an international student, you must be able to demonstrate a level of English competency. You must therefore meet the minimum scores in ANY of the following tests that should have a validity of two years:
    • IELTS (Academic Test) 6.5 overall band score with no individual band under 6.0;
    • Test of English as a Foreign Language TOEFL Internet-based (TOEFL iBT): 88 overall, minimum 22 in each skill band;
    • PTE Academic: 60 overall, minimum of 55 in each skill band.

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