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International Study Programs

Sport and Event Marketing Grad Cert GBC

Sport and Event Marketing Grad Cert GBC

George Brown College, Canada

About This Program

This Sport and Event Marketing Graduate Certificate program of George Brown College will teach you how to leverage sport and events as a marketing communication medium.  You will be developing skills to provide innovative solutions in sports, entertainment and cause-related marketing within 12 months. 

This learning experience will enable you to:

  • Develop integrated marketing and media plans for arts, entertainment, cause-related marketing and the sports industry;
  • Plan, execute and evaluate comprehensive events utilizing project management and team building skills;
  • Develop and evaluate sponsorship activation opportunities from the value perspective of the consumer, property and buyer.

Participation in extracurricular activities will afford you an opportunity to build on your knowledge and skills while networking. These activities may include:

  • Speed Mentoring;
  • 5 to Watch Canada’s Sports Business Awards;
  • Primetime Case Competition.

Learn more about the Canada student visa category. 

Course Delivery

This Sport and Event Marketing Graduate Certificate program is offered at the St. James Campus of George Brown College.

You will find, as a student of this program, that learning is hands-on and project-based, incorporating case studies and projects that can involve industry partners.

As the program features a co-op (paid) or internship (unpaid) work term, you may work with employers and George Brown's industry partners to identify potential work experience opportunities.  You will then apply for these opportunities and go through a competitive interview process.

You may also pursue self-directed industry work experience opportunities that may provide the learning experiences that can in turn be added to your resume.

In your final semester, you will be working with classmates in teams, organizing and executing a charitable event.


Though this Sport and Event Marketing Graduate Certificate program of George Brown College focuses on sport as the learning catalyst, you can also apply concepts to deliver innovative, integrated promotions to other sectors through utilizing event marketing based planning and execution.

Like many graduates of this program, you may find employment in the sports and entertainment industry, promotional/advertising agencies, a variety of corporations and not-for-profit organizations in areas such as:

  • Account Management;
  • Event Planning and Coordination;
  • Game Operations Coordination;
  • Marketing Coordination;
  • Partnerships and Sponsorships;
  • Program Coordination.

Learning Outcomes

By the time you graduate, you will gain skills and have demonstrated the ability to:

  1. Apply marketing concepts to industries directly associated with sports, arts, entertainment or causes;
  2. Develop integrated marketing and media plans featuring consumer-oriented objectives, strategies, tactics, budgetary considerations and return on investment (ROI) metrics;
  3. Plan, execute and evaluate comprehensive events utilizing project management and team building skills as required;
  4. Develop and evaluate sponsorship activation opportunities from the value perspective of the consumer, property and buyer;
  5. Create professional and persuasive written, digital and other presentation formats using industry standard software;
  6. Analyze and interpret marketing activities using criteria related to sales forecasting, budgeting, financial health and performance metrics.

Course Outline


  • COMP 1110:  Computer Applications for Marketing
  • MARK 1024:  Marketing Seminar Series
  • MARK 1027:  Marketing Management
  • MARK 4005:  Applied Business Communications
  • SPMK 4002:  Event Planning and Management I
  • SPMK 4014:  Principles of Sport & Event Marketing I
  • BUS 4000:  Work Experience Prep Course


  • COOP 4001 or INTN 4001:  Work Experience Term


  • MARK 4006:  Integrated Digital Marketing
  • MARK 4012:  Marketing Metrics
  • SPMK 4007:  Event Planning & Management II
  • SPMK 4016:  Advertising and Media Fundamentals
  • SPMK 4017:  Non-Profit and Cause Related Marketing
  • SPMK 4018:  Principles of Sport & Event Marketing II

Course Info

Course Code : B400

College : School of Marketing

Duration : 12 months (2 semesters in-class, 1 semester work experience)

Qualifications Level : Ontario College Graduate Certificate

Fees :

All fees listed below are quoted in Canadian Dollar (CAD).

  • Application Fee:  95
  • Base Tuition Fee:  13,520 for 2 semesters
  • Incidental Fees (student ID, student association membership, etc.):  1,500
  • Public Transportation, estimated per year:  1,500
  • Supplies, estimated per year: 1,000 - 1,200
  • Textbooks:  500
  • Field trips and industry site visits:  50
  • Mandatory Health Insurance:
    • One year coverage, from Sep to Aug: 603.34
    • 8 months coverage, from Jan to Aug: 409.91
    • 4 months coverage, from May to Aug: 215.44

Take note of the following:

  • The above figures represent what George Brown College expects will be your reasonable international fees. 
  • Externship, internship, work term, apprenticeship fees are not included in the tuition fee.  This could range from $450 to a full term.
  • You will be responsible for your own transportation to complete externship, internship or practical lab requirements not listed above.

Accommodation for International Students at George Brown College

Toronto has a large housing and rental market that offers numerous accommodation options for students.  George Brown College however, does not arrange non-homestay accommodation for students. Estimated costs for privately arranged accommodation may range from $500-$1200 per month, depending on individual living situation and location.

George Brown College's free Housing Services offer support in helping students find off-campus housing.  This will be an advantage for you as it generally takes about 2-3 weeks to find an apartment in Toronto. Apartment listings usually go up 1-2 months previous to their availability so if you’re looking to move beginning of September it is usually good to start looking in July.

Housing Cost (your choice):

  • Landing Pad for 4 weeks:  750/month
  • Homestay for 2 months minimum:  750/month
  • Dormitory
    • September to April:  6,900
    • January to April:  3,450
    • May to August:  595/month

If you would rather live in the residence of the college, you should sign up early.  The George, as the building is known, has the flexibility of 8 month- (Fall/Winter) and 4 Month- (Summer) agreements. Units are 2-bedroom suites that include a kitchenette and 3-piece bathroom with Wi-Fi, phone, and cable television.

As costs are subject to change, the above figures may be changed at any time without notice by the administration of George Brown College.  Please check with your IVC-assigned Visa Counselor or Documentation Officer periodically for any changes.

When estimating your cost of living for an academic year, include rent, weekly supermarket shopping, some meals on campus, electricity bills, heating bills, refuse bills, parking fees, mobile phone expenses, travel, clothing, snacks on campus, socializing, and health.

Intake Dates :

There are three intake dates every year:

  • September
  • January
  • May

IVC has a 3-month preparation period that includes, among others:

  • Review by the School of Marketing of George Brown College for your eligibility;
  • Processing by the International Admissions Office;
  • Enrollment;
  • Processing of insurance;
  • Payment of tuition fee;
  • Payment and processing of your living expenses fund if you are applying under the Student Direct Stream;
  • Seeking accommodation.

It is important to apply early as this course may have many applicants.  Moreover, beginning an application well in advance of the intake date will allow you a lot of time to prepare for the IELTS and consolidate your academic and professional credentials for your visa application.  So make sure you apply early!

Entry Criteria

Admission and entry requirements for this qualification are in accordance with the academic regulations of George Brown College as listed:

  • College Advanced Diploma (3-year) or Bachelor's Degree OR:
    • Demonstrated, relevant work experience (resume and references required).
    • Previous studies may qualify you for course exemptions.  Talk to your Visa Counselor about this.
  • As an international student, you must be able to demonstrate a level of English competency. You must therefore meet the minimum scores in ANY of the following tests that should have a validity of two years:
    • IELTS (Academic Test) 6.5 overall band score with no individual band under 6.0
    • Test of English as a Foreign Language Internet-based (TOEFL iBT): 88 overall, minimum 22 in each skill band
    • PTE Academic: 60 overall minimum, 55 in each skill band

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