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International Study Programs

Public Relations

Public Relations

Niagara College, Canada

About This Program

If information is power, skilled communicators are the power brokers. This Public Relations Postgraduate Certificate program will provide you with public relations and strategic communication skills, preparing you for a fast paced and diverse career. Students are prepared for employment in a variety of professional sectors, including: agency, not-for-profit, corporate and government-based companies and organizations.

You're in good hands with Niagara College! This program has ranked in the top 3 of all College level Public Relations programs in Ontario three times since 2007, and has ranked as the top mid-size Public Relations program in Ontario twice since 2007. 

The Public Relations Postgraduate Certificate program exceeds current provincial public relations program standards and a Program Advisory Committee ensures ongoing industry relevance. And if you decide to enroll in this program, expect to participate in applied learning projects involving industry clients in term two.

Course Delivery

This is a focused and intensive program offered at the Welland campus of Niagara College.  It includes a 152 hour field placement component.  Please note that students are responsible for their own transportation in order to complete practical lab requirements. Niagara College cannot guarantee locations that are readily accessible by public transportation. Students are responsible for all costs connected with such transportation.

Careers

Possible public relations career paths include:

  • Community relations 
  • Corporate social responsibility
  • Crisis communication 
  • Government relations
  • Internal communication 
  • Investor relations
  • Marketing communications 
  • Media relations
  • Publicity 
  • Special event management
  • Social media/digital communications

Learning Outcomes

By the time you complete this program you are expected to be able to:

  • Write and edit clear, accurate, targeted copy, aligned to organizational objectives, appropriate for the chosen channel(s)* and to a specified deadline;
  • Depending on the organization, public relations professionals may focus on specific functions or stakeholder* relationships (e.g., media relations, community;
  • Coordinate and contribute to the planning and implementation of various public relations activities by analyzing key stakeholder* relationship and issues management needs, developing clear, measurable communication objectives and project or tactical budgets, selecting strategies and tactics to achieve them, executing logistics and completing tasks;
  • Produce effective, timely visual, audio, multimedia and interactive communications using fundamental design principles, accessibility standards and a range of tools, applications and elements;
  • Comply with and support others to work in compliance with relevant professional association and industry codes of ethics, public relations professional standards and practices, legal obligations, protocols and policies, to support organizational objectives and to serve the public interest;
  • Assess the selection and implications of current and emerging technologies to enhance the quality and delivery of public relations activities and organizational effectiveness.

Course Outline

TERM ONE

CODE

COURSE NAME

CREDITS

PREL9130

Writing Principles

4

PREL9131

Public Relations Principles I

3

PREL9132

Mass Media and Communications

2

PREL9133

Public Relations Marketing Research

3

PREL9236

Organizational Communications

3

PREL9729

Computer Applications Design I

3

TERM TWO

CODE

COURSE NAME

CREDITS

PREL9230

Advanced Writing

3

PREL9231

Public Relations Principles II

3

PREL9232

Social Media Strategies

2

PREL9233

Special Event Development and Management

3

PREL9234

Public Relations Research Project

2

PREL9673

Desktop Publishing II

3

PRAC9143

Field Placement - Public Relations

3

Course Info

College : School of Media

Duration : 1 Year

Qualifications Level : 0171

Fees :

Tuition Fee

6,175 per term or 12,350 per year  

Service Fee

450/term

Medical Insurance

70/month

Bus Fee

88.75/term

International Recovery Fee

375/term

Airport Pickup

175/person

Books & Supplies

200/item

Material Fees

0 - 800

Co-op Fees if applicable

475

Housing

Landing Pad

4 weeks

700/month

Homestay

2 months minimum

690/moth

Dormitory

September - April

January - April

May - August

6,900

3,450

595/month

Not all of the other fees apply.  Tuition and fees are subject to change at any time without notice by this academic institution. Please check with your assigned Visa Counselor or Documentation Officer periodically for any changes.  Please note that all fees are quoted in Canadian Dollars.



Intake Dates :

SEPTEMBER is the only intake per year.  Make sure you check with us first since Start Dates and Term Breaks may vary.  Beginning an application 6 months in advance of the intake date will allow you a lot of time to prepare for the visa application. 



Entry Criteria

Admission and entry requirements for this qualification are in accordance with the academic regulations.  You must comply with the following requirements:

  • Bachelor's Degree from any discipline OR
  • Ontario College Diploma in a related area of study (as determined by the College), including: Business and Management Studies, Tourism and Hospitality Promotion, Marketing and Advertising, Journalism, Broadcasting OR
  • An acceptable combination of related work experience and post secondary education (as determined by the College) outlined in a portfolio submission
  • Proof of English proficiency.  As an international student, you must be able to demonstrate a level of English competency. You must therefore meet the minimum scores in ANY of the following tests:
    • IELTS (Academic Test) 6.5 overall band score with no individual band under 5.5
    • Test of English as a Foreign Language (TOEFL)
      • Paper: 550, TESL 600
      • Computer: 213, TESL 250
      • iBT: 79 - 80minimum, 22 writing, 22 Speaking

You are well suited to this program if you

  • Possess strong writing skills as writing is considered a core skill of public relations
  • Are detailed-oriented and can complete tasks quickly and efficiently
  • Enjoy working as part of a team
  • Possess strong communication and interpersonal skills
  • Are self-motivated, personable and well-organized
  • Are engaged in social media

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