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International Study Programs

Marketing Management (Post-Graduate Program)

Marketing Management (Post-Graduate Program)

Fanshawe College, Canada

About This Program

Looking to continue a career in the marketing management sector in Canada?

To be successful at it, you must develop an in-depth understanding of fast-evolving marketing environments and the use of digital tools to drive value for businesses. After all, the field of marketing has evolved much beyond its traditional business strategies over the past five years.

And to ensure you learn to use web-based and face-to-face solutions to deal with real life business issues, you'll be mentored

If you are going to pursue a marketing career in Canada, you'll be pleased to know Fanshawe is the only college to work with Google, the Search Engine Marketing Professional Organization and WordTracker. Consequently, the Marketing Management postgraduate certificate program of Fanshawe will allow you unique opportunities to:

  • Develop Search Engine Marketing skills;
  • Conduct real Search Engine Marketing campaigns.

Learn more about the Canada student visa category

If you are a Filipino Citizen, there is no need to sit for any Secure English Language Test such as the IELTS or PTE if you are going to enroll in Fanshawe College UNLESS:

  • The programme explicitly requires it OR;
  • You intend to apply under the Study Direct Stream procedure.

Course Delivery

The Marketing Management program offers Day Time, Full-Time schedules both to domestic and international students.

Careers

You can expect to find opportunities in a variety of positions, including:

  • Digital Marketing Specialist;
  • Market Researcher;
  • Customer Relationship Management (CRM) Specialist;
  • Marketing Specialist;
  • Marketing Analyst;
  • Advertising Specialist;
  • Brand Manager;
  • Category Manager;
  • Account Executive; and
  • Event Planner.

Learning Outcomes

You'll graduate from this Marketing Management one-year certificate with superior analytical, decision-making, and communication skills.

 

You will be able to demonstrate the ability to:

 

  • Develop/Formulate
    • A promotion mix for marketing a product or service based on an identified target market;
    • Pricing strategies which take into account perceived value, competitive pressures, and corporate objectives;
    • Strategies for the efficient distribution of products and services.
    • A marketing plan including marketing objectives, marketing mix, strategies, budgetary considerations, and evaluations criteria;
    • Personal professional development strategies and plans to enhance leadership, management skills, and marketing expertise;
    • Strategies to establish working relationships with clients, customers, and customers which maintain and strengthen their loyalty to his/her organization;
  • Determine:
    • Strategies for developing new products and services that are consistent with evolving market needs;
  • Evaluate:
    • Results of marketing activities using criteria related to budget sales, costs, and profits;
    • The viability of marketing a product or service in an international market or markets;
  • Prepare:
    • And deliver a sales presentation;
    • The marketing component of a business plan.
  • Conduct primary research on market conditions in order to determine existing and potential levels of activity for particular products and services;
  • Communicate marketing information persuasively and accurately in oral, written, and graphic formats;
  • Apply:
    • Human resource and leadership knowledge and skills to enhance performance with individuals and teams to contribute to the successful marketing function of an enterprise;
    • Marketing management techniques in the planning, directing, and controlling of an enterprise;
    • Principles of business ethics and corporate social responsibility.

 

Check other academic programs similar to this one.

Course Outline

Do you want to develop your marketing consulting skills?

Substitute two courses for the intensive community consultancy program and work with real business clients, presenting your creative ideas to them!

Remember, to meet the program residency requirement and graduate from this program, you must complete a minimum of 10 credits in this program.

A.  Mandatory Courses

Group I

Course

Title

Credits

COMP-5062

Web Design for Optimization

4

MGMT-6066

CRM-A Management Approach

3

MKTG-6015

Non-Profit & Event Marketing

4

MGMT-6067

Business to Business Selling

3

MGMT-5074

Google Analytics

3

COMM-6019

Advanced Professional Communication

3

 

Group 2. Take either of the following

Course

Title

Credits

MGMT-5057

Search Engine Marketing & Google Adwords

4

MGMT-6117

Search Engine Marketing - Project

4

 

B.  Additional Requirements. Take one of the following Groups.

 

Group 1

Course

Title

Credits

MKTG-6016

Marketing Communications

3

MKTG-6018

Customer Behavior

3

 

Group 2

Course

Title

Credits

MGMT-5038

Community Consultancy 1

6

 

C.  Additional Requirements. Take ONE of the following Groups.

 

Group 1

Course

Title

Credits

MKTG-5050

New Media Marketing

3

MKTG-6017

Primary Marketing Research

3

 

Group 2

Course

Title

Credits

MGMT-5039

Community Consultancy 2

6

Course Info

Course Code : MKM1

College : Lawrence Kinlin School of Business

Duration : 1 year

Qualifications Level : Ontario College Graduate Certificate

Fees :

All fees listed below are quoted in Canadian Dollar (CAD). The actual costs for 2019/2020 are still being determined. The costs below are for 2018/2019 and for estimation purposes only.

Cost

MKM1 Level 1

MKM1 Level 2

Total Fees due per Term

7,777.21

7,777.21

Tuition Fee

6,818.50

6,818.50

Additional Program Fees

50.00

50.00

Student Activity Fee

85.45

85.45

Bus Pass Fee

121.04

121.04

Health Insurance Fee

398.09

398.09

Fitness Centre Fee

32.00

32.00

Other Mandatory Non-Tuition fee

272.13

272.13

 

 The following are other Mandatory non-tuition fees for London Campus day-time and weekend programs:

  • Athletics fee ($44.49, includes $0.50 for entrance/achievement awards)
  • Student service fee ($31.54)
  • Career Services fee (22.91)
  • Alumni fee ($7.33)
  • Development fee ($28)
  • Student campus improvement fee ($10)
  • Campus safety fee ($2)
  • Health services fee ($8.24)
  • Student building fee ($21)
  • Technology fee ($96.62)

Cost

MKM1 Level 1

MKM1 Level 2

General Expenses Total

1,108.30

285.95

Books

571.35

285.95

Expendable Supplies

100.00

0.00

Other Expenses

436.95

0.00

Take note of the following:

  • The above figures represent what Fanshawe College expects will be your reasonable international fees;
  • These fees are subject to change. The college will make every effort to provide you with as much advance notice as possible when fees change;
  • You will be responsible for your own transportation to complete externship, internship or practical lab requirements not listed above.



Intake Dates :

There are two intake dates per year and these are in:

  • January
  • September

IVC however, accepts applications for an intake date up to 9 months before the start of classes.  This preparation period includes:

  • Ensuring you have a place in the program.
  • Review by the department/school for your eligibility;
  • Processing by the Admissions Office of the college;
  • Enrollment;
  • Processing of insurance;
  • Seeking accommodation;
  • Processing of your student visa application.

The long period will also allow you sufficient time to:

  • Review for the English language proficiency exam if you intend to apply under the SDS;
  • Collate your documents;
  • Put together funds for the initial Tuition Fee payment and maintenance funds.

So be sure you apply early!  After all, you deserve the best professional service we can offer.

View IVC Immigrant Visa Center's international school partners.



Entry Criteria

Admission and entry requirements for this qualification are in accordance with the academic regulations of Fanshawe College:

  • You must have completed ONE of the following:
    • A two- or three-year college diploma or a degree. You should have gotten a minimum C+ average or 2.5 cumulative GPA;
    • Acceptable combination of related work experience and post-secondary education as judged by Fanshawe College;
    • Five years of work experience in the Marketing/Business field as judged by the College to be equivalent,
  • As an international student, you must be able to demonstrate a level of English competency. Your test must be from a SELT taken within the last two years prior to your application. You must therefore meet the minimum scores in ANY of the following tests:
    • Test of English as a Foreign Language (TOEFL) test with a minimum score of 550 for the paper-based test (PBT), or 79 for the Internet-based test (iBT);
    • International English Language Testing System (IELTS) Academic test with an overall score of 6.0 with no score less than 5.5 in any of the four bands;
    • Canadian Academic English Language (CAEL) test with an overall score of 60 with no score less than 50 in any of the four bands;
    • Pearson Test of English Academic (PTE) with a minimum score of 53.
  • The college recommends you be proficient in the following areas before entry into the program:
    • Mathematics;
    • Business Communication;
    • Computer applications, particularly Microsoft Word, Excel, and PowerPoint.

Requirements are different if you intend to apply under the Study Direct Stream. Call our IVC Office at +63917 529 8472 to speak with a Migration Associate regarding this. 

Read about Fanshawe College a government-funded post-secondary institution in Ontario Canada.

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