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International Study Programs

Marketing Management-Financial Service Grad Cert GBC

Marketing Management-Financial Service Grad Cert GBC

George Brown College, Canada

About This Program

In this 12-month graduate certificate Marketing Management – Financial Servicesprogram, students will develop the marketing skills that employers value most in the area of Financial Services Marketing. Financial Services Marketing combines the understanding of the special needs of financial services customers with strong marketing acumen. Students will develop skills to successfully market to different customers and build long-term profitable relationships with them. The program combines the basics of database marketing with courses required to prepare to write the Canadian Securities exams of the Canadian Securities Institute. 

This learning experience will enable you to:

  • Apply marketing concepts and principles to the financial services sector in Canada and globally
  • Develop and implement effective strategic marketing plans for financial products and services
  • Use industry standard software to analyze data to provide marketing insights and create professional marketing analysis reports and presentations

Course Delivery

This Marketing Management - Financial Services Program Graduate Certificate program is delivered full-time program, being taught at the St. James Campus of George Brown College.

Field Education is Required.

This program requires the successful completion of a one-semester work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value.

George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe would provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resume.

In addition to more formal on-the-job work experience George Brown College endeavors to provide field education opportunities with real world problems and clients. 


You will be prepared for careers in a variety of corporations, particularly within banks, mutual fund companies and other financial institutions and within the agencies and suppliers that service the financial services industry. Graduates from the program have found employment as:

  • Marketing Specialist
  • Credit or Business Analyst
  • Financial Service Representative
  • Customer Service Representative
  • Personal Banking Representative

The requirements for each designation/certification by the Canadian Securities Institute are set by the granting body, not George Brown College. To qualify for any of these designations/certifications, you need to follow the process listed on its website csi.ca and meet all the requirements applicable to you.

Learning Outcomes

By the time you graduate, you will gain skills and have demonstrated the ability to:

  1. Develop a promotion mix for marketing a product or service based on an identified target market;
  2. Develop pricing strategies which take into account perceived value, competitive pressures, and corporate objectives;
  3. Develop strategies for the efficient distribution of products and services;
  4. Determine strategies for developing new products and services that are consistent with evolving market needs;
  5. Evaluate results of marketing activities using criteria related to budgeted sales, costs, and profits;
  6. Formulate a marketing plan including marketing objectives, marketing mix, strategies, budgetary considerations, and evaluation criteria;
  7. Communicate marketing information persuasively and accurately in oral, written, and graphic formats;
  8. Prepare and deliver a sales presentation;
  9. Evaluate the viability of marketing a product or service in an international market or markets;
  10. Conduct primary research on market conditions in order to determine existing and potential levels of activity for particular products and services;
  11. Apply human resource and leadership knowledge and skills to enhance performance with individuals and teams to contribute to the successful marketing function of an enterprise;
  12. Employ marketing management techniques in the planning, directing, and controlling of an enterprise;
  13. Develop personal professional development strategies and plans to enhance leadership, management skills, and marketing expertise;
  14. Develop strategies to establish working relationships with clients, customers, and consumers which maintain and strengthen their loyalty to his/her organization;
  15. Apply the principles of business ethics and corporate social responsibility;
  16. Prepare the marketing component of a business plan.

Course Outline


  • COMP 1192:  Computer Applications for Database Marketing
  • FIN 4024:  Canadian Investments I
  • MARK 1024:  Marketing Seminar Series
  • MARK 1027:  Marketing Management
  • MARK 2037:  Database Marketing Strategies
  • MARK 4005:  Applied Business Communications
  • BUS 4000:  Work Experience Prep Course


  • COOP 4002 or INTN 4002:  Work Experience Term


  • FIN 4025:  Canadian Investments II
  • MARK 1031:  Principles of Marketing Financial Services
  • MARK 1107:  Direct and Interactive Marketing
  • MARK 1109:  Data Analytics & Data Mining
  • MARK 2044:  Principles of Marketing Research
  • MARK 4012:  Marketing Metrics

Course Info

Course Code : B406

College : School of Marketing

Duration : 12 months

Qualifications Level : Ontario College Graduate Certificate

Fees :

All fees listed below are quoted in Canadian Dollar (CAD).

  • Application Fee:  95
  • Base Tuition Fee:  13,520 for 2 semesters, 20,280 for 3 semesters
  • Incidental Fees (student ID, student association membership, etc.):  1,500
  • Public Transportation, estimated per year:  1,500
  • Supplies, estimated per year: 1,000 - 1,200
  • Textbooks:  500
  • Field trips and industry site visits:  50
  • Mandatory Health Insurance:
    • One year coverage, from Sep to Aug: 603.34
    • 8 months coverage, from Jan to Aug: 409.91
    • 4 months coverage, from May to Aug: 215.44

Take note of the following:

  • The above figures represent what George Brown College expects will be your reasonable international fees. 
  • Externship, internship, work term, apprenticeship fees are not included in the tuition fee.  This could range from $450 to a full term.
  • You will be responsible for your own transportation to complete externship, internship or practical lab requirements not listed above.

Accommodation for International Students at George Brown College

Toronto has a large housing and rental market that offers numerous accommodation options for students.  George Brown College however, does not arrange non-homestay accommodation for students. Estimated costs for privately arranged accommodation may range from $500-$1200 per month, depending on individual living situation and location.

George Brown College's free Housing Services offer support in helping students find off-campus housing.  This will be an advantage for you as it generally takes about 2-3 weeks to find an apartment in Toronto. Apartment listings usually go up 1-2 months previous to their availability so if you’re looking to move beginning of September it is usually good to start looking in July.

Housing Cost (your choice):

  • Landing Pad for 4 weeks:  750/month
  • Homestay for 2 months minimum:  750/month
  • Dormitory
    • September to April:  6,900
    • January to April:  3,450
    • May to August:  595/month

If you would rather live in the residence of the college, you should sign up early.  The George, as the building is known, has the flexibility of 8 month- (Fall/Winter) and 4 Month- (Summer) agreements. Units are 2-bedroom suites that include a kitchenette and 3-piece bathroom with Wi-Fi, phone, and cable television.

As costs are subject to change, the above figures may be changed at any time without notice by the administration of George Brown College.  Please check with your IVC-assigned Visa Counselor or Documentation Officer periodically for any changes.

When estimating your cost of living for an academic year, include rent, weekly supermarket shopping, some meals on campus, electricity bills, heating bills, refuse bills, parking fees, mobile phone expenses, travel, clothing, snacks on campus, socializing, and health.

Intake Dates :

There are two intake dates every year:

  • September
  • January

IVC has a 3-month preparation period that includes, among others:

  • Review by the School of Marketing of George Brown College for your eligibility;
  • Processing by the International Admissions Office;
  • Enrollment;
  • Processing of insurance;
  • Payment of tuition fee;
  • Payment and processing of your living expenses fund if you are applying under the Student Direct Stream;
  • Seeking accommodation.

It is important to apply early as this course may have many applicants.  Moreover, beginning an application well in advance of the intake date will allow you a lot of time to prepare for the IELTS and consolidate your academic and professional credentials for your visa application.  So make sure you apply early!

Entry Criteria

Admission and entry requirements for this qualification are in accordance with the academic regulations of George Brown College as listed:

  • You should have completed a College Advanced Diploma (3-year) or Bachelor's Degree.  Previous studies may qualify you for course exemptions. 
  • As an international student, you must be able to demonstrate a level of English competency. You must therefore meet the minimum scores in ANY of the following tests that should have a validity of two years:
    • IELTS (Academic Test) 6.5 overall band score with no individual band under 6.0
    • Test of English as a Foreign Language Internet-based (TOEFL iBT): 88 overall, minimum 22 in each skill band
    • PTE Academic: 60 overall minimum, 55 in each skill band

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