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International Study Programs

Digital Media Marketing Grad Cert GBC

Digital Media Marketing Grad Cert GBC

George Brown College, Canada

About This Program

This 12-month Digital Media Marketing graduate certificate program of George Brown College will help you develop the foundational knowledge and applied skills valued by employers the most in the era of digital media marketing.  You will be taking two semesters in-class and have one semester work experience.

Although 65% of all classes are strictly offered online, you will be working on a capstone strategic project at the end of the semester.  To do this, you will be studying subjects that cover such key areas as:

  • Social media marketing;
  • Mobile marketing;
  • Search engine marketing (SEO);
  • Web and content marketing and;
  • Emerging platforms.

This learning experience will enable you to:

  • Formulate integrated digital marketing strategies for products and services;
  • Integrate project management, marketing research, database marketing and social media marketing to plan, execute and evaluate digital marketing plans that build brands and drive profits;
  • Describe new and emerging digital marketing platforms.

Learn more about the Canada student visa category

Course Delivery

This Digital Media Marketing graduate certificate program is offered at the St. James Campus of George Brown College.

Delivery is a combination of:

  • Traditional in-class lectures;
  • Online delivery with in-class instruction or hybrid classes;
  • Fully online classes;
  • Some field occupation opportunities;
  • Work experience.  This could be either co-op (paid) or an internship (unpaid).

George Brown works with employers and industry partners to identify potential work experience opportunities.  You will be applying for these opportunities by undergoing a competitive interview process.

You may also choose to pursue self-directed industry work experience opportunities that you believe will provide the learning experiences you will value to meet the learning outcomes of the program.


Opportunities for you after course completion center on rewarding careers in a wide variety of sectors including:

  • Digital promotional/advertising agencies;
  • Corporations, government and not-for-profit organizations playing digital or social media marketing roles.

You may start your digital media marketing career applying for the following positions:

  • Account Coordinator – SEO (Search Engine Optimization)
  • Social Media Associate
  • Marketing Coordinator
  • Digital Analyst
  • Account Manager
  • Mobile Marketing Specialist

Learning Outcomes

By the time you graduate, you will gain skills and have demonstrated the ability to:

  1. Develop a promotion mix for marketing a product or service based on an identified target market;
  2. Develop pricing strategies which take into account, perceived value, competitive pressures and corporate objectives;
  3. Develop strategies for the efficient distribution of products and services;
  4. Determine strategies for developing new products and services that are consistent with evolving market needs;
  5. Evaluate results of marketing activities using criteria related to budgeted sales, costs and profits;
  6. Formulate a marketing plan including marketing objectives, marketing mix, strategies, budgetary considerations and evaluation criteria;
  7. Communicate marketing information persuasively and accurately in oral, written and graphic formats;
  8. Prepare and deliver a sales presentation;
  9. Evaluate the viability of marketing a product or service in an international market or markets;
  10. Conduct primary research on market conditions in order to determine existing and potential levels of activity for particular products and services;
  11. Apply human resource and leadership knowledge and skills to enhance performance with individuals and teams to contribute to the successful marketing function of an enterprise;
  12. Employ marketing management techniques in the planning, directing and controlling of an enterprise;
  13. Develop personal professional development strategies and plans to enhance leadership, management skills, and marketing expertise;        
  14. Develop strategies to establish working relationships with clients, customers, and consumers which maintain and strengthen their loyalty to his/her organization;
  15. Apply the principles of business ethics and corporate social responsibility;
  16. Prepare the marketing component of a business plan.

Course Outline


  • MARK 1044:  Search Marketing
  • MARK 1027:  Marketing Management
  • MARK 1043:  Web and Content Marketing
  • MARK 1051:  Social Media Marketing
  • MARK 2037:  Database Marketing Strategies
  • MARK 2044:  Marketing Research
  • BUS 4000:  Work Experience Prep Course


  • COOP 4005 OR INTN 4005:  Work Experience


  • COMP 4007:  Computer Applications Involving Analytics
  • COMP 4020:  Principles of eBusiness
  • BUS 4017:  Project Management
  • MARK 1052:  Mobile Marketing
  • MARK 1053:  Emerging Platforms
  • MARK 1054:  Strategic Marketing Project

Course Info

Course Code : B413

College : School of Marketing

Duration : 12 months

Qualifications Level : Ontario College Graduate Certificate

Fees :

All fees listed below are quoted in Canadian Dollar (CAD).

  • Application Fee:  95
  • Base Tuition Fee:  13,520 for 2 semesters, 20,280 for 3 semesters
  • Incidental Fees (student ID, student association membership, etc.):  1,500
  • Public Transportation, estimated per year:  1,500
  • Supplies, estimated per year: 1,000 - 1,200
  • Textbooks:  500
  • Field trips and industry site visits:  50
  • Mandatory Health Insurance:
    • One year coverage, from Sep to Aug: 603.34
    • 8 months coverage, from Jan to Aug: 409.91
    • 4 months coverage, from May to Aug: 215.44

Take note of the following:

  • The above figures represent what George Brown College expects will be your reasonable international fees. 
  • Externship, internship, work term, apprenticeship fees are not included in the tuition fee.  This could range from $450 to a full term's tuition.
  • You will be responsible for your own transportation to complete externship, internship or practical lab requirements not listed above.

Accommodation for International Students at George Brown College

Toronto has a large housing and rental market that offers numerous accommodation options for students.  George Brown College however, does not arrange non-homestay accommodation for students. Estimated costs for privately arranged accommodation may range from $500-$1200 per month, depending on individual living situation and location.

George Brown College's free Housing Services offer support in helping students find off-campus housing.  This will be an advantage for you as it generally takes about 2-3 weeks to find an apartment in Toronto. Apartment listings usually go up 1-2 months previous to their availability so if you’re looking to move beginning of September it is usually good to start looking in July.

Housing Cost (your choice):

  • Landing Pad for 4 weeks:  750/month
  • Homestay for 2 months minimum:  750/month
  • Dormitory
    • September to April:  6,900
    • January to April:  3,450
    • May to August:  595/month

If you would rather live in the residence of the college, you should sign up early.  The George, as the building is known, has the flexibility of 8 month- (Fall/Winter) and 4 Month- (Summer) agreements. Units are 2-bedroom suites that include a kitchenette and 3-piece bathroom with Wi-Fi, phone, and cable television.

As costs are subject to change, the above figures may be changed at any time without notice by the administration of George Brown College.  Please check with your IVC-assigned Visa Counselor or Documentation Officer periodically for any changes.

When estimating your cost of living for an academic year, include rent, weekly supermarket shopping, some meals on campus, electricity bills, heating bills, refuse bills, parking fees, mobile phone expenses, travel, clothing, snacks on campus, socializing, and health.

Intake Dates :

There are currently three intake dates per year:

  • January
  • May
  • September

IVC has a 3-month preparation period that includes, among others:

  • Review by the School of Marketing of George Brown College for your eligibility;
  • Processing by the International Admissions Office;
  • Enrollment;
  • Processing of insurance;
  • Payment of tuition fee;
  • Payment and processing of your living expenses fund if you are applying under the Student Direct Stream;
  • Seeking accommodation.

It is important to apply early as this course may have many applicants.  Moreover, beginning an application well in advance of the intake date will allow you a lot of time to prepare for the IELTS and consolidate your academic and professional credentials for your visa application.  So make sure you apply early!

Entry Criteria

Admission and entry requirements for this qualification are in accordance with the academic regulations of George Brown College as listed:

  • College Advance 3-year Diploma or Bachelor's Degree. Previous studies may qualify you for course exemptions OR;
    • Demonstrable, relevant work experience. You'll have to submit your resume and references;
  • As an international student, you must be able to demonstrate a level of English competency. You must therefore meet the minimum scores in ANY of the following tests that should have a validity of two years:
    • IELTS (Academic Test) 6.5 overall band score with no individual band under 6.0
    • Internet-based Test of English as a Foreign Language TOEFL iBT: 88 overall, minimum 22 in each skill band
    • PTE Academic: 60 overall, minimum 55 in each skill band
  • You will have to provide your own laptop computer with the following minimum computing requirements:
    • Running Windows 7 or higher with 4MB RAM and a i3 processor;
    • Microsoft Windows® 7, 8 or Server 2012;
    • 2008 32-bit or 64-bit versions of Windows;
    • Minimum of a Pentium 4 or AMD Opteron processor 32-bit color depth (recommended)
    • Web Camera and Microphone;
    • Microsoft Office including Access.
  • If you prefer an Apple/Mac environment though, it is necessary to have the following:
    • Bootcamp/Parallels
    • A copy of Windows 7, 8 or 8.1
    • Microsoft Office including Access (preferred that students have a PC version of this software as Mac versions sometimes do not have the same depth in capability)

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