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International Study Programs

Creative Communications

Creative Communications

Red River College, Canada

About This Program

If you have strong writing, creative and technical skills and are looking for a career in communications, Creative Communications is an excellent place to start. You will learn the skills necessary to find work in your field of choice.

Creative Communications prepares you for a career in advertising, broadcasting, media production, journalism, communications and public relations.

You may take advantage of the following opportunities with this program:

  • Choose from four majors: Advertising, Journalism, Media Production, Public Relations
  • Get work experience: two three-week industry placements
  • Opt for a joint diploma/degree with the University of Winnipeg
  • Avail of credit transfer opportunities with Athabasca University

As a student, during your course studies, you have access to a media production/TV studio, photography studio, radio station, editing suites, model newsroom, model advertising agency, a Foley/sound recording studio, computer labs as well as other dedicated lab spaces.

Because applicants considered eligible by the selection committee will be offered seats in order of completed application date, you are encouraged to apply well before the February 28 deadline. Your application is considered complete when all supporting documentation has been submitted.

The use of laptop computers is an integral part of this program and  all students in the Creative Communications program are required to purchase their own MacBook Pro 15-inch laptop computer.  Red River College will provide necessary software, including Adobe Creative Cloud and Microsoft Office, which will be included in the cost of the program.

This universal-access approach to learning is a shared one between students and the College. Laptop and software specifications will be provided to you by the College after you are accepted into the program to ensure the laptop complies with the program requirements.

The College will also provide a detailed list of required software, network access, and help desk support if you require assistance. Students are also required to have a DSLR camera that can shoot 1080i HD video, has external audio input capability, and is equipped to use interchangeable lens'. Specifications regarding the DSLR camera, as well as other required supplies and equipment, will be provided after applicants have been accepted into the program.

Course Delivery

This program is being offered at the Exchange District Campus in Winnipeg. It has two three-week industry placements.

You will have on-campus access to e-mail, College networks, and the Internet. Off-campus access to the Internet is the responsibility of the student.

Students will be responsible for their own transportation in order to complete co-op, externship, internship or practical lab requirements. Red River College cannot guarantee locations that are readily accessible by public transportation. Students are responsible for all costs connected with such transportation.


Creative Communications has an excellent reputation in the community, and graduates have had much success in finding work in their chosen fields. Past employment records show that a high percentage of graduates are working in program-related fields in Manitoba, other provinces, and other countries. In all areas there are growing opportunities online.

Graduates with a journalism major may find employment in writing or editing for newspapers and magazines (print and online); researching, writing and presenting content for broadcast on the web, radio and/or television; creating content for other media.

Graduates with an advertising major look to futures with advertising agencies, small businesses, corporate offices or government departments, where they work as copywriters, media strategists, marketing coordinators, business managers, or client service representatives.

Graduates with a media production major have abundant career possibilities in web, television and radio. Positions in media production can include communication departments in large companies or government, communication firms, production studios, TV newsrooms or programs, radio stations, web-based companies, or freelance videography.

Graduates with a public relations and business communication major are prepared for managing all aspects of communications for an organization, business, corporation or government office, including community relations, media relations, and social media.

Learning Outcomes

The program gives you the skills and knowledge necessary to obtain an entry-level position in this wide range of communication-based jobs.

Course Outline

A short explanation about the courses.

In Year 1 - Terms 1 & 2 Students take all of the foundation courses listed below at an introductory level in term one and intermediate level in term two:

  • Advertising         
  • Creative Writing 
  • Electronic Publishing: Layout & Design 
  • Journalism 
  • Media Production: TV & Radio 
  • Public Relations  
  • The Writer’s Craft 

In Year 2 - Term 3, students take courses in one major from the list below:

  • Advertising 
  • Media Production 
  • Journalism
  • Public Relations & Communication Management
  • Students also take the following required courses:
  • Media Production: TV & Radio
  • Introduction to Image-Editing & Web Design

Students participate in:

  • Independent Professional Project
  • Three-week industry work placement

Students complete a total of seven electives in their second year of study.

Elective choices in term 3 may include:

  • Advanced Desktop Publishing
  • Broadcast Journalism 1
  • Comedy Writing
  • Communications for Non-Profits
  • Editing Print & Online Media
  • Freelance Business Management
  • Marketing
  • Photojournalism

In Year 2 - Term 4, students continue in their one major:

  • Advertising 
  • Media Production 
  • Journalism
  • Public Relations & Communication Management
  • Students also take the following required course:
  • Understanding Canadian Society

Students participate in:

  • Three-week industry work placements
  • Independent Professional Project

Students complete a total of seven electives in their second year of study. Elective choices in term 4 may include:

  • Advanced Creative Writing
  • Advanced Web Design
  • Broadcast Journalism 2
  • Communications for Non-Profits
  • Documentary Production
  • Live Television Production
  • News Radio
  • Photojournalism
  • Social Media & Internet Marketing

Course Code Course Name Credit Hours
Year 1, Term 1
COMM-1007 Public Relations 1 3
COMM-1019 Advertising 1 3
COMM-1037 Media Production 1 3
COMM-1125 Creative Writing 1 3
COMM-1185 Journalism 1 3
COMM-1259 The Writer's Craft 1 3
COMP-1155 Electronic Publishing: Layout & Design 1 3
Year 1, Term 2
COMM-1200 Public Relations 2 3
COMM-2020 Advertising 2 3
COMM-2038 Media Production 2 3
COMM-2126 Creative Writing 2 3
COMM-2186 Journalism 2 3
COMM-2260 The Writer's Craft 2 3
COMP-3126 Electronic Publishing: Layout & Design 2 3
Year 2, Term 3
COMM-1001 Intro to Image Editing & Web Design 3
PRAC-1864 Work Placement 1 3
PROJ-1001 Independent Professional Project 1 3
COMM-3003 Public Relations 3 6
COMM-3007 Radio: Advertising Major 3
COMM-3009 Radio: Journalism Major 3
COMM-3010 Radio: Public Relations Major 3
COMM-3013 Television: Journalism Major 3
COMM-3014 Television: Public Relations Major 3
COMM-3016 Advanced Desktop Publishing 2
COMM-3019 Radio: Media Production Major 3
COMM-3020 Television: Advertising Major 3
COMM-3021 Advertising 3 6
COMM-3023 Broadcast Journalism 1 3
COMM-3028 Comedy Writing 2
COMM-3031 Advanced Broadcast Lab 1 2
COMM-3036 Editing Print and Online Media 2
COMM-3039 Media Production 3 6
COMM-3042 Communications for Non-Profits 2
COMM-3044 Photojournalism 1 2
COMM-3187 Journalism 3 6
MGMT-3009 Freelance Business Management 2
MRKT-3008 Marketing 2
Year 2, Term 4
COMM-3042 Communications for Non-Profits 2
COMM-3048 Understanding Canadian Society 2
MGMT-3009 Freelance Business Management 2
PRAC-3326 Work Placement 2 3
PROJ-2004 Independent Professional Project 2 3
COMM-3011 Live Television Production 2
COMM-3012 News Radio 2
COMM-3015 Advanced Creative Writing Seminar 2
COMM-3022 Advertising 4 7
COMM-3024 Public Relations 4 7
COMM-3030 Documentary Production 2
COMM-3032 Broadcast Journalism 2 2
COMM-3033 Advanced Broadcast Lab 2 2
COMM-3034 The Visual Dialogue 2
COMM-3040 Media Production 4 7
COMM-3041 Advanced Web Design 2
COMM-3044 Photojournalism 1 2
COMM-3047 Social Media and Internet Marketing 2
COMM-3188 Journalism 4 7

Recognition of Prior Learning (RPL) is a process which document and compares an individual's prior learning gained from prior education, work and life experiences and personal study to the learning outcomes in College courses or programs. So if you think your grades are good enough, apply for Recognition of Prior Learning for some of the courses of this program to decrease the number of subjects you have to take.  Talk to your assigned IVC Visa Counselor or Documentation Officer for advice. 

Course Info

College : Creative Arts

Duration : two years

Qualifications Level : Diploma

Fees :
Tuition Fee 12,000 / year
Student Association 105 / year
Endowment 52 / year
Health Insurance Coverage 456  / year
Tech Fees 436  / year
Materials and Lab Fees 972  / year
Student Services 176  / year
Rec. Fee 20  / year
Application Fee (Non-refundable) 100
Tuition Fee Deposit (Non-refundable) 400
Confirmation of Enrolment Fee 10.50

 Please note that all fees listed above are in Canadian Dollars.  However, other fees may not have been included (e.g. airport pick-up).  The above expenses represent only an estimate of what is to be invested in your education and may be changed at any time without notice by Red River College.  Please check with your IVC-assigned Visa Counselor or Documentation Officer periodically for any changes.

Intake Dates :

The intake for the Creative Communications (Diploma) program is September while the annual application deadline is February 28.  

Make sure you check with us first though since the Start Date and Term Breaks may vary.  Beginning an application 6 months in advance of the intake date will allow you a lot of time to prepare for the visa application.

Entry Criteria

Basic computer skills are required, and it is strongly recommended that you have keyboarding skills of at least 40 words per minute.  Successful applicants are offered seats in the order in which applications are received, so it’s best to apply early, BEFORE February 28, the annual application date.

Admission and entry requirements for this qualification are in accordance with the academic regulations.  You must comply with the following requirements:

  • Successful completion of Canadian Grade 12 equivalent and passing grades of at least one credit for Grade 12 English Literary Focus or English Transactional Focus
  • As an international student, you must be able to demonstrate a level of English competency. You must therefore meet the minimum scores in ANY of the following tests:
    • Test of English as a Foreign Language Internet-based Test (TOEFL iBT): 79 - 80 minimum, with a minimum of 19 per section
    • IELTS (Academic Test) 6.5 overall band score. Listening, Speaking and Reading components must be at least 6.5 while the Writing component must be at least 6.0
  • You might be required to pass an Entrance Test and an Interview.

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