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International Study Programs

Advanced Wine and Beverage Buss Mgmt Grad Cert GBC

Advanced Wine and Beverage Buss Mgmt Grad Cert GBC

George Brown College, Canada

About This Program

Advanced Wine and Beverage Business Management program of George Brown College will provide you with additional professional knowledge of beverages matched with essential business, management and communication skills.  This specialized course will give you an opportunity to be recognized as a wine, spirit and beer professional, preparing you for a global career.

This is a one-year, three semester program developed for Hospitality graduates and industry professionals who wish to focus on all aspects of the wine, spirit and beer business.  You will be learning best business practices and hone essential skills such as:

  • Financial management
  • Organizational behaviour
  • Strategic marketing

You may also get the opportunity to travel to Canadian and European destinations to visit distilleries, breweries and wineries of international brand leaders.

Successful graduate will earn three additional certifications that are built into the program curriculum:

  • Wine & Spirit Education Trust® (WSET®) Levels 2 and;
  • Prud’homme Beer Certification® Levels 1 & 2.

Learn more about the Canada student visa category.


Course Delivery

This Advanced Wine and Beverage Business Management Graduate Certificate is offered at the St. James Campus of George Brown College.

Classes are a combination of traditional lectures and experiential learning.  Using George Brown College's state-of-the-art tasting labs, you will be exploring and experiencing global beverages and the relationship of these to business, cuisine, culture and lifestyle.


Depending on your experience and areas of interest, you may be able to pursue rewarding careers as:

  • Beverage directors
  • Sales agents
  • Territory managers
  • Product consultants
  • Brand ambassadors
  • Wine stewards/cellar masters
  • Wine country tour guides
  • Specialty retail operations
  • Portfolio managers
  • Merchandising/inventory coordinator

Learning Outcomes

By the time you graduate, you will gain skills and demonstrated the ability to:

  1. Manage different departments within a food & beverage centred or sales environment using product knowledge, menu development and business acumen skills;
  2. Plan and administer the distribution of product and manage winery retail systems;
  3. Position products appropriately in the market using established techniques in wine merchandising, product pricing, labelling, branding, advertising, promotions, marketing, public relations, media relations consumer behaviour in the wine industry. Interpret import and export regulations and recognize opportunities and challenges within the business structures of the wine industry;
  4. Develop strategies to maximize market opportunities in wine and culinary-related tourism including image development and destination positioning;
  5. Implement and oversee sustainable winegrowing practices including winery operations, related hospitality operations and viticulture practices;
  6. Manage and control different aspects of wine related enterprises to make effective decisions regarding finance, accounting, budget planning, costing, taxation systems, pricing structures in the wine industry, using analytical and synthesis skills;
  7. Administer and develop Human Resources in a wine business including the resolution of labour relations issues and the management of related challenges and responsibilities.

Course Outline


  • HOST1141:  Intermediate Wine & Spirits - WSET Level 2
  • HOST1142:  Human Resources Practices
  • HOST1143:  Strategic Marketing for the Beverage Industry
  • HOST1144:  Beer School: Level 1 & 2 Prud'homme Beer Certification
  • HOST1154:  Financial Beverage Management


  • HOST1151:  Advanced Wine & Spirits
  • HOST1152:  Advanced Mixology
  • HOST1153:  Food and Beverage Pairing
  • HOST1155:  Wine and Beverage Business Development


  • HOST1162:  Externship/Field Placement
  • HOST1164:  Study Tour International (optional)

Course Info

Course Code : H414

College : School of Hospitality and Tourism Management

Duration : one year

Qualifications Level : Ontario College Graduate Certificate

Fees :

All fees listed below are quoted in Canadian Dollar (CAD).

  • Application Fee:  95
  • Base Tuition Fee:  20,280 for 3 semesters
  • Incidental Fees (student ID, student association membership, etc.):  1,500
  • Additional Cost (Optional)
    • European Study Tour Component (Semester 3):  4,000 - 5,000
    • Airfare to Europe (approximate):  1,500 - 1,600
  • Public Transportation, estimated per year:  1,500
  • Supplies, estimated per year: 1,000 - 1,200
  • Textbooks:  500
  • Field trips and industry site visits:  50
  • Mandatory Health Insurance:
    • One year coverage, from Sep to Aug: 603.34
    • 8 months coverage, from Jan to Aug: 409.91
    • 4 months coverage, from May to Aug: 215.44

Take note of the following:

  • The above figures represent what George Brown College expects will be your reasonable international fees. 
  • Externship, internship, work term, apprenticeship fees are not included in the tuition fee.  This could range from $450 to a full term.
  • You will be responsible for your own transportation to complete externship, internship or practical lab requirements not listed above.

Accommodation for International Students at George Brown College

Toronto has a large housing and rental market that offers numerous accommodation options for students.  George Brown College however, does not arrange non-homestay accommodation for students. Estimated costs for privately arranged accommodation may range from $500-$1200 per month, depending on individual living situation and location.

George Brown College's free Housing Services offer support in helping students find off-campus housing.  This will be an advantage for you as it generally takes about 2-3 weeks to find an apartment in Toronto. Apartment listings usually go up 1-2 months previous to their availability so if you’re looking to move beginning of September it is usually good to start looking in July.

Housing Cost (your choice):

  • Landing Pad for 4 weeks:  750/month
  • Homestay for 2 months minimum:  750/month
  • Dormitory
    • September to April:  6,900
    • January to April:  3,450
    • May to August:  595/month

If you would rather live in the residence of the college, you should sign up early.  The George, as the building is known, has the flexibility of 8 month- (Fall/Winter) and 4 Month- (Summer) agreements. Units are 2-bedroom suites that include a kitchenette and 3-piece bathroom with Wi-Fi, phone, and cable television.

As costs are subject to change, the above figures may be changed at any time without notice by the administration of George Brown College.  Please check with your IVC-assigned Visa Counselor or Documentation Officer periodically for any changes.

When estimating your cost of living for an academic year, include rent, weekly supermarket shopping, some meals on campus, electricity bills, heating bills, refuse bills, parking fees, mobile phone expenses, travel, clothing, snacks on campus, socializing, and health.

Intake Dates :

There is one intake every year in SEPTEMBER.

IVC has a 3-month preparation period that includes, among others:

  • Review by the School of Hospitality and Tourism Management of George Brown College for your eligibility;
  • Processing by the International Admissions Office;
  • Enrollment;
  • Processing of insurance;
  • Payment of tuition fee;
  • Payment and processing of your living expenses fund if you are applying under the Student Direct Stream;
  • Seeking accommodation.

It is important to apply early as this course may have many applicants.  Moreover, beginning an application well in advance of the intake date will allow you a lot of time to prepare for the IELTS and consolidate your academic and professional credentials for your visa application.  So make sure you apply early!

Entry Criteria

Admission and entry requirements for this qualification are in accordance with the academic regulations of George Brown College as listed:

  • You must have completed a Diploma or Bachelor's degree in any of the following fields or related areas:
    • Food and Beverage Management or;
    • Hotel Management or;
    • Tourism and Hospitality Management or;
    • Special Event Management.
  • College or university credits may qualify you for course exemptions.
  • If you do not have the required academic credentials but are currently an industry professional, you might be selected through a divisional select video interview provided you:
    • Have a minimum one year of industry experience and;
    • A strong understanding of industry standards and;
    • Have submitted a resume.
  • As an international student, you must be able to demonstrate a level of English competency. You must therefore meet the minimum scores in ANY of the following tests that should have a validity of two years:
    • IELTS (Academic Test) 6.5 overall band score with no individual band under 6.0
    • Test of English as a Foreign Language Internet-based (TOEFL iBT): 88 overall, minimum 22 in each skill band
    • PTE Academic: 60 overall minimum, 55 in each skill band

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